This is an aspect of marketing that, when used effectively can be extremely impactful but it should be deployed strategically to ensure the best return on investment!
Pay Per Click (PPC) advertising is the process of bidding on the relevant search terms and keywords which your target audience are searching for in respect to your business on search engines such as Google and Bing. When done right, this can be a very lucrative and rewarding strategy for driving more leads to your business, which ultimately equates to more conversions.
The key to successfully running a PPC camapaign is understanding how your target audience searches and what they are searching for. This involves analysing the goals of your business i.e. is it to get more customers to call, or is it to increase online sales conversions for an ecommerce store. From here you can make a plan on which keywords and search terms are relevant and then researching the cost implications and liklihood of a potential customer acting on a click on your ad.
PPC can also be effective when used in conjunction with other marketing types as part of a wider digital strategy. We've worked with many clients to help achieve successful PPC campaigns in many sectors. If you would like to discuss how we can help grow your businesses conversions through Google Adwords or other PPC services get in touch.